Good businesses should have the opportunity to become lasting businesses.
Owners need more than accurate financial statements to make that happen. They need to understand what drives profitability, how the business creates and uses cash, and what needs to change so the business can support its people, invest in its future, and continue making an impact.
Build a business you look forward to running.
A great idea and growing sales don't always add up to a financially strong business.
To build something that lasts, you need to understand what drives profitability, how cash moves through the business, and where there’s room to perform better.
Better financial performance creates options. It means being able to pay yourself and your people well. Invest in growth. Weather the unexpected. And keep doing work that matters.
That's the idea behind Friday: stronger businesses have more opportunity to create lasting impact.
After years of working with businesses, we saw a recurring gap: the financial information existed, but the connection between that information and day-to-day business decisions often didn't.
Friday was created to turn financial information into insight that helps businesses perform better and last longer.
THE IDEA BEHIND FRIDAY FINANCIALS
MEET THE FOUNDER
Aileen Wigotow, CPA
I built Friday because I wanted to help people run better businesses.
I’ve spent over two decades working in finance and accounting. For the past six years, I’ve worked directly with business owners, helping them make sense of their finances and navigate the decisions that come with owning and growing a business.
That work changed the way I thought about financial advisory. I saw how much energy owners put into building their businesses — and how quickly the financial side could become a source of uncertainty. How could a business generating more than $1 million in sales still struggle to pay its owner well? When is it actually ready to make the next hire? And will opening another location make the business stronger — or just bigger?
The work I've always enjoyed most is helping people use financial information — making something complicated understandable, helping someone think through an important decision, or showing an owner something about their business they couldn't see before.
Friday grew out of wanting to do more of that — through teaching, consulting, and deeper financial analysis.
I’ve always wanted my work to contribute to something meaningful. Over time, I’ve realized that one of the best ways I can do that is by helping business owners build financially sustainable businesses — so they can stay in business, support their teams, invest in what comes next, and keep doing the work they set out to do.
THE BIGGER PICTURE
Healthy businesses make stronger communities.
When a business is financially sustainable, its impact reaches far beyond the business itself.
It can support a family. Create good jobs. Invest in people. Support other small businesses. Give back to its community. And keep doing the work its owner set out to do.
That’s the kind of impact we want Friday to have — helping businesses build the financial foundation to stay in business, grow sustainably and continue doing good work.
Ready to answer the financial questions that matter most?
Explore our services and find the support that's right for your business.